Investigating Consumer Preferences for Sustainable Packaging Through a Different Behavioural Approach: A Random Regret Minimization Application

نویسندگان

چکیده

Abstract Plastic pollution causing the near-permanent contamination of environment is a preeminent concern. The largest market sector for plastic resins packaging, and food industry plays major role in producing packaging waste. Therefore, gradual switch system towards pro-environmental strategies required to contain waste issue. To this extent, study aimed investigate how consumers relatively value provision different sustainable alternatives, namely unpackaged option bioplastic packaging. Moreover, shed light on behavioural mechanism underlying decision-making process we considered two decision paradigms: traditional random utility maximization regret minimization framework. Overall, our results indicate that consumer tastes are highly heterogeneous preference patterns change according approach assumed by individuals. Policymakers marketers industries need carefully consider differences when implementing encourage choices. Notably, findings elucidate importance embrace other perspectives as well, not simply limit maximization, fully comprehend foods.

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ژورنال

عنوان ژورنال: Environmental and Resource Economics

سال: 2023

ISSN: ['1573-1502', '0924-6460']

DOI: https://doi.org/10.1007/s10640-023-00785-3